Thursday, April 09, 2009

The Greatest Nike Commercial Of All Time.

Someone asked me the other day what the greatest Nike commercial of all time was. I hadn't realized it was up for debate. It is, of course, this one by German director Ralf Schmerberg, called "Bottled Courage":

Other competitors would be Spike Jonze's "Y2K Jogger":

Or Tiger Wood's "Never" commercial, in which the late Earl Woods (he died of cancer a few years ago) talks about raising Tiger to be the best. It's by, I think, Hal Curtis. This one is a big of a crier:

This one is by far the coolest of the commercials - a three-minute, stone-brilliant soccer commercial/short film from Guy Ritchie called "Take It To The Next Level":

Am I missing any that should be in competition here?

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At April 09, 2009 9:30 PM, Blogger Assistant Village Idiot said...

Wasn't there one of Tiger's chip shot that hung on the lip at the Masters, showing the Kike logo before it dropped it? The Fox Sports guys this morning were saying it was so perfect that it must have been staged, with all the spectators sworn to secrecy.

I admit, even that may not beat these.

At April 09, 2009 10:49 PM, Blogger Wyman said...

There's something like 10,000 people around the hole on that shot. It's simply impossible to fake that without someone telling. That shot really is a huge Nike commercial, though, since it plays so perfectly.


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